SHOVING IT IN THE FACE OF SOME TOO-CLEVER AD EXEC WOULD BE FUN, TOO
Was watching the Falcons-Jags preseason game tonight, and a Snickers ad came up. Their catchy little tagline? “It’s only satisfying if you eat it.”

What the hell does that mean?

Is it supposed to be borderline sexy? (Sounds a little like a prison demand–or a senior putting the moves on a freshman–in that context.) Is it one of those “live life to the fullest by consuming our product” kind of things? I dunno. It’s just stupid. And I’ve wasted too much headspace on it already.

Tonight’s listening: Warren Zevon’s “Learning to Flinch,” an all-acoustic collection of Zevon’s live performances. Good God, what a songwriter. If lines like “I can saw a woman in two/but you won’t wanna look in the box when I’m through” (“For My Next Trick I’ll Need a Volunteer”) don’t make you laugh and lines like “Sometimes when you’re doing simple things around the house, maybe you’ll think of me and smile/ You know I’m tied to you like the buttons on your blouse…keep me in your heart for awhile”
(“Keep Me In Your Heart,” the last song Zevon wrote before dying of lung cancer) don’t make you cry, well, you’ve been deluded and you need educating. It’s just that simple.

Jay

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